How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 16:32
Perception
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Processes
Place
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Price
What is an appropriate response to someone saying "merci" in French?
Good marketing is doing this well.
Product
People
Hayley Williams Reacts Angrily to Michael Tait Christian Music Scandal - Variety
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.